Center for Innovation Research

Culture Box

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Culture Box, is an opportunity for consumers to reconnect with the food from their own cultural background. Each month, you choose 5 key products from an online database, each representing a country of origin of your choice. You can choose between trial or full sized items. This allows the consumer a chance to try new food items that are not accessible to them at their current location.

Who are your biggest competitors (max 300 characters)?

My biggest competitors are: Blue Apron, Hello Chef, Home Chef, and Thrive Market.

What makes your idea different (max 300 characters)?

My idea is different because it focuses on "cultural foods," not necessarily fresh dinner options. My concept integrates Kosher and Halal items into its choice menu. This opens a whole new door considering that a large majority of Americans adhere to some form of religious dietary restriction.

Why will your idea be successful (max 300 characters)?

I believe that there is a lost opportunity to appeal to customers, who immigrate to America, and miss the foods of their homeland. Being able to provide a means to obtain those items, offers a sense of identity to families and individuals around the world. Culture shouldn't be a luxury but a right.