Center for Innovation Research

Flat RUN

Voting is closed, but like this anyway!

Flat RUN is a women flat shoe that can be dressed on occasions and daily errands that transform into full-closed shoe that can either be tied or clipped for support as gym shoes.

Who are your biggest competitors? (max 300 characters)

There isn't any similar product in the market in order to benchmark Flat RUN. However, many consumers might buy a flat shoes and a slipping gym shoe since another pair might not affect their budget and would like different styles. There is also a product of turning flats to heals and vise verse.

What makes your idea different? (max 300 characters)

The versatility of this shoe makes this idea unique! You can wear flats for your presentation. At the end of the presentation, you can decide to pull the clips for support during your work or when running errands. Also, you can cover it from an underneath layer which turns the shoe into a slip-in.

Why will your idea be successful? (max 300 characters)

Many people complain or make excuses for not working out and one of the reasons would be forgetting or not having the right shoe. Flat RUN will assist with this issue, with a sense of versatility because item can be worn in many different ways, and it is comfortable for daily use.