Center for Innovation Research


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The way we interact with light switches hasn’t really changed much since the invention of toggle switches in 1897 by Newton. Gyre is an IOT-home automation device that lets you have a unique interaction of operating lights and appliances like no other product has ever done before. Gyre will feature a rotational control interface, integrated with Google Assistant, Amazon Alexa and Siri®.

Who are your biggest competitors? (max 300 characters)

There are no products in the market that offer the same switching interface as Gyre. When manufactured, the closest rival will be Control-Switches sold by Brilliant, San Mateo, CA.

What makes your idea different? (max 300 characters)

The mode of interaction with the light controls is what makes Gyre one of a kind in home-automation industry. Lights can be toggled by rotating the dial and its doesn’t get simpler than this. It tends to gently ease the transition from the conventional way of switching a light into a smarter way.

Why will your idea be successful? (max 300 characters)

The rotational interface is unique to Gyre that is capable of being operated by all age groups. This makes it highly desirable to the intended consumer market. Versatility of its usage and clean design are bound to make it successful.