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iLabs is proud to have worked with these outstanding clients to bring our innovation research to their firms:
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Ford Motor Company
www.ford.com
When Ford, in collaboration with the UAW, began offering buyouts in 2005 to workers at former Visteon plants and Ford plants scheduled for shutdown, they found far fewer employees accepting the offers than they had expected. As part of a joint effort by Ford and the UAW, a study was conducted by iLabs to better understand what factors influenced Ford’s hourly employees to accept or reject the buyout packages. An iLabs’ team of faculty and student researchers surveyed more than 1,500 hourly employees at Ford plants in St. Louis and Edison, N.J. Using the results of the iLabs’ study, Ford was able to craft a plan that resulted in nearly half of its U.S. factory workforce – the largest employee exodus in automotive history – to accept special retirement or separation offerings. |
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Escort
www.escortradar.com
As the leader in the radar detection market, Escort wished to better understand who is buying their products and for what purpose. To do this, iLabs conducted an End-User Market Segmentation Study that surveyed more than 3,000 owners of Escort products. With the results of iLabs efforts, Escort has deeper knowledge of the demographics of their customers and what motivates their purchase decisions. |
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University of Michigan-Dearborn
www.umd.umich.edu
As part of the University’s mission to deliver impact as an educational leader and partner for the people, organizations, and industry of Metropolitan Detroit, iLabs teams have conducted numerous studies. Findings from focus groups and surveys have helped determine the needs and preferences of students and local employers. As a result, changes have been made to course offerings, internship programs, and opportunities for involvement of students and community stakeholders. |
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Wayne County Airport Authority
www.metroairport.com
Wayne County Airport Authority, which oversees Detroit Metro and Willow Run Airports, has made significant investments in capital improvements at both locations. Since these facilities are crucial to the economic health of the state and region, iLabs performed economic impact studies for both airports. Detroit Metro Airport provides an economic impact of more than $7.6 billion and more than 70,000 jobs to the State of Michigan, while Willow Run Airport has an economic impact of more than $200 million and 2,000 jobs. |
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