Center for Innovation Research

Pitch Day

The third annual  Betty F. Elliott Initiative Business Idea Pitch is designed to identify and promote promising new business ideas from students at the University of Michigan-Dearborn. 

In a two-step process, individuals or teams of up to four members started by submitting ideas online by answering four key questions. 

  • What is your idea (max 400 characters)?
  • Who are your biggest competitors (max 300 characters)?
  • What makes your idea different (max 300 characters)?
  • Why will this idea be successful (max 300 characters)?

Ideas were reviewed by experts and voted on by the public.  The top ten ideas presented their ideas for additional cash prizes at Pitch Day on November 18, 2015, 5-9pm, Dining Room D. Those selected ideas had five minutes to describe their business idea more fully as they presented to a panel of judges.

There is a total of $5000 in prizes for Pitch Day winners. Prizes were split among several worthy projects in each category according to the determination of the panel of judges. Final pitch presentations should describe your product or service, the target customer or user, the market potential of the idea, identify competitors, and demonstrate how the idea is different from the competition.

Students were encouraged to attend events to help refine their ideas and improve their presentations. To learn more about those events, visit the Design Change Program page.

Contact Timothy Davis at, 313-593-4060, for more information.

Read about last year's event in this article from the UM-Dearborn Reporter.

Funding and other resource support provided by the Betty F. Elliott Initiative, the Office of the Provost, and the Michigan Initiative for Innovation and Entrepreneurship